The main purpose of the Wake Up…Live the Life You Love book project is to bring you Instant Credibility™ and to allow you to attract new clients and customers. Just being a co-author in this book gives you credibility for two reasons. The first reason is that you are an author in a book and the second reason is that you are a co-author with industry leaders that are known all over the world.

In this marketing program, the object is for you to promote yourself by using this powerful book as your nuclear business card. A huge benefit of being an author is that it makes you attractive to the media and potential new clients. People want to do business with the person who wrote the book. When they read your story, they will learn about your heart and inspiration. This will give them an idea about who you are, why you are engaged in your profession and show them you are the person that they want to get to know and trust.

Planning your personal marketing strategy will help you focus on getting the best exposure for your desired end result. The Instant Credibility™ marketing program to below will act as an outline of proven effective possibilities. You may want to only use one approach at a time.

The great thing about this book is that it is the greatest conversation piece and door opener when you put it to work for you. You probably will impress some of your friends and family along the way.

STEPS TO SUCCESS FOR A MASSIVE MARKETING IMPACT

1. Creating Your Overall Plan

2. Getting Your Collateral Materials

3. Creating Your Database

4. The Promotion Planning

5. Taking Action

6. Follow Through

STEP #1 – CREATING YOUR PLAN

As you create your personal plan, think in terms of a one year promotion. Then section it into prepublication, when the book is available and the follow through after the initial introduction of the book. The most important thing is to select your target market and focus on how to most effectively reach that group.

You will probably want to think in terms of a list of projects on a weekly basis or 52 steps to success as a year program. Below are some possible appearances or events that you may want to include in your planning.

• RADIO APPEARANCE
• T.V APPEARANCE
• SPEAK AT A COLLEGE/UNIVERSITY/COMMUNITY COLLEGE
• CHARITY EVENT
• KEYNOTE ADDRESS
• BOOK SIGNINGS
• SEMINAR

STEP # 2 – GETTING YOUR COLLATERAL MATERIALS

Your strategy will determine the materials that you will utilize, but in general will need the items listed below.

One of the Wake Up…Live the Life You Love books

• Your bio
• Your picture
• A Sample Bio
• A book mark
• A certificate for book presales
• A press release
• A thank you note for purchasing your book
• A thank you note for allowing you to speak at their group
• Media Kit

STEP #3 –  CREATING YOUR DATABASE

At this point in the marketing plan, you have a strategy for the market that you want to reach. Now is the time to focus on the groups or organizations that will bring you in contact with your target audience. Below is a list of possible connections.

• SCHOOL TEACHERS
• BUSINESS OWNERS
• REFERRAL FROM FRIENDS AND FAMILY
• BUSINESS GROUPS  
• NETWORKING GROUPS
• TOASTMASTERS GROUPS
• CHARITIES
• CIVIC GROUPS

You may want to research other groups with your Chamber of Commerce, Visitors Bureau, industry associations, libraries and book clubs.

STEP #4 – THE PROMOTION PLANNING

One of the first things to do before you contact your database is to display the book on your website with information on preordering your book. The next thing to do is to prepare an e-mail signature something like: co-author in the # 1 best selling Wake Up…Live the Life You Love book series.

When you contact a group or organization, always talk in terms of how you can help them. In many cases, you will be helping the program chairman to fill their speaking slots. The topic of living the life you love is always of interest. You can tell them how you got into the book, tell them your story from the book and you can fashion the presentation to lead into telling about your profession in a non sales manner.

If you are planning to conduct your own seminar or have a book signing at a bookstore, community room or any local store, make sure to have a promotion plan that you can implement to draw your audience. Most businesses will help you promote within their store with flyers, posters and bag stuffers. But keep in mind, they will rely on you to bring in the outside audience. They will be very excited to have you the first time and to return at a later date if you generate new traffic to their store.

 An important point about any presentation is to focus on the audience and what they want instead your book and what you want. If you can fashion your remarks to help them with their challenges I their life, it will go a long ways to making a connection with them and helping them to see a benefit to them for contacting you to do business with you.

As a topic selection and during your presentation, you can talk about how to live the life you love, how to get what you want out of life, how to achieve with teamwork and the power of networking. These are your experiences relating to the teamwork of being in the book as a co-author. All of these will be interesting to your audience and you can talk about your life and story as it relates to your book project.

STEP #5 – TAKING ACTION

Taking action can be in several areas including e-mail campaigns, postcards, letters, on the phone and personal contact. All of these can be very effective especially when used as a combination approach.

We will start with the telephone. Getting on the phone and talking with complete strangers doesn’t get a lot of people very excited. Once you realize how interested people are in what you have to offer, you will begin to look forward to it. Phoning becomes overwhelming if you leave it to the last minute. Most groups and organizations have to plan their guest speakers well in advance so it is CRITICAL that you begin the phone calling immediately to build momentum for your book. The success of any plan is consistency and ongoing action. If everything is left to the last week or even a month before the book comes out, you increase your chances of not being able to have your events because there simply just isn’t enough time to schedule them.

When you make a call you must present yourself and the book confidently as though this is a very special event. Don’t sound desperate to get the speaking engagement.

STEP #6 - FOLLOWING THROUGH

Remember that once an event or promotion is over, it is really just the beginning of planning the next promotion. If someone has purchased a book (without even having a book to purchase) they are your best source of future business. Sending out thank you letters and then offering to speak at their event, is a great way to get more speaking engagements and exposure for you and your business.

Keep in mind that you are engaged in a project that will bring you a life time of credibility. Below is a recap of some potential places for exposure for you as a high profile co-author media magnet. Just remember that the media wants to hear about anything that is news worthy so make sure that you are always talking to them about the latest trend, the revised offering, the updated version or the special promotion.

• Radio Stations
• Newspapers (local are the best)
• Trade Journals
• T.V. Stations (local have been best for me)
• Local Magazines
• Chamber of Commerce
• Business Networking Groups
• Women's Networking Groups
• Men's Networking Groups
• Local Magazines
• Bookstore Managers
• University and College Professors
• Real Estate offices
  (Did you know that most of these offices have weekly meetings and the brokers are eager for speakers so that they can have a break. You could do a weekly mini seminar every week if you wanted to! And don’t worry that Real Estate is NOT your industry, these salespeople love and need this kind of motivational information.)